{"id":6,"count":1,"description":"Conversion Rate Optimization (CRO) is the process of improving your website or landing pages to increase the percentage of visitors who take action\u2014such as making a purchase or filling out a form. Instead of driving more traffic, CRO focuses on turning existing visitors into customers, making it one of the most cost-effective digital marketing strategies offered by a Digital Marketing Agency in Alberta focused on measurable business growth. In this guide, you\u2019ll learn what CRO is, why it matters for SMBs in the USA & Canada, and proven tactics to increase conversions and revenue without increasing traffic.","link":"https:\/\/thoughtful.design\/en-ca\/blogs\/category\/digital-marketing\/cro\/","name":"CRO","slug":"cro","taxonomy":"category","parent":3,"meta":[],"_links":{"self":[{"href":"https:\/\/thoughtful.design\/en-ca\/blogs\/wp-json\/wp\/v2\/categories\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thoughtful.design\/en-ca\/blogs\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/thoughtful.design\/en-ca\/blogs\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/thoughtful.design\/en-ca\/blogs\/wp-json\/wp\/v2\/categories\/3"}],"wp:post_type":[{"href":"https:\/\/thoughtful.design\/en-ca\/blogs\/wp-json\/wp\/v2\/posts?categories=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}