Content marketing matrix (CMM) is developing into a huge factor for any online business to thrive and survive. But without a goal or a specific purpose, it is meaningless and a mere exercise in vanity existence. A goal-oriented structure and strategy benefits small and big enterprises.

This post offers insights on creating the right CMM to attract your target audience. The information is also designed to understand the customer journey perfectly and implement the right tools. 

Important points to consider

1. What is a content marketing matrix?
2. Apply it to meet your objectives
3. Which elements are most useful for your business?
4. Create an annual schedule for CMM for targeted audiences
5. What does the marketing funnel reveal?
6. Content writing goals with professional assistance
7. Inserting the right blend of content for email marketing

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What is a content marketing matrix?

The concept of content marketing is not new. However, what has changed is the way some online business managers have organized their digital strategies for others to follow. It has been repackaged to suit various sectors. Canadian enterprises which have a written content strategy in place are more effective in getting attention from the audience. The ones who randomly do so or only depend on verbal methods do not get the expected results.

Canadian enterprises which have a written content strategy in place are more effective in getting attention from the audience.

The content matrix serves as a framework where marketers are able to direct their messages and communications specifically for a targeted audience. The messages are unique and relate to various segments like education, entertainment, creating awareness or convincing them to buy. Using the right tools ensures the customer journey is satisfying and effective.

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Meeting your business goals

On the digital platform, published content meets targeted objectives and is aimed at buyers. You will need to understand what makes people buy your products or use the services. Is it the ‘trust factor’, ‘emotional bond’, or a certain necessity? Customers are living, breathing people who read the content and react or respond to it. Hence, the content should ‘pull’ the readers to take action. That is why storytelling often succeeds in grabbing their attention. The way you lead them towards a ‘call to action’ determines the success rate (of the message).

There are various types of content marketing matrixes that can be utilized. If you want to see the best results, pursue a strategy by doing research.

If you have failed in the past, it could be due to: 

1. Promotional strategies being made for the incorrect audience.
2. Writing on irrelevant topics.
3. Not taking the help of professional content writers or digital marketing companies.
4. Using the services of influencers who do not match the audience profile.
5. Choosing an inappropriate time to launch, create awareness, or bring in a product.
6. Not using effective blogging techniques. 

If you have now understood why your readers have rejected your content, you will have to rejig the details that appeal to them and are also relevant. Such a step will help you to make better use of leads and increase conversion rates. New tools have been developed to help marketers bring a better shape to their campaigns. As you recognize your challenges, the tools will be effective to overcome them.

Which elements will be most useful for your business?

Today, all organizations have strict budgets. It is vital to pick up the right tools to maximize the revenue potential through marketing. The published content has to be reader-savvy and hit the right chord. You may require various channels to reach different audiences. They could be through:

• SEO, PPC, and social media
• Newsletters
• Email marketing
• Brochures
• Blog posts

If your marketing department is relying on blogs, then the following steps can be taken.

• Do research to find out what readers wish to read or be informed about.
• Based on the reports, define goals precisely.
• Make keywords and write on relevant topics.
• Create a calendar for publishing the blogs.
• Use a professional writer for content writing. 

Create an annual schedule for CMM for targeted audiences

What does the marketing funnel reveal?

The marketing funnel is important for growing traffic and getting visitors to the website to interact and buy. An effective MF will add to your business objectives. As you segment the customer journey, you will visualize the entire process from the time they are ‘aware’ to ‘purchasing’ the product. Now, post-purchase goals have also become a part of the MF map. 

Content writing goals

Consumer engagement is vital to any digital marketing activity. You will need to know the following points before making any goals.

• Who will read your content?
• Are you offering solutions to the problems your consumers face?
• What is your USP? It will determine the kind of readers you will attract.
• Which formats will suit the content? Will data visualization help or infographics, videos, blogs or social media posts generate the required attentiveness?
• Consider the channels/medium for publishing the content.
• Prepare to manage creation of content and publishing it on a regular basis to keep it live.
• Get professional writers to make content interesting.
• Use email marketing for personal contacts with consumers.

We provide these services to get results.

Blogging can always be combined with email marketing to bring great results.

Insert the right blend of email marketing 

Blogging can always be combined with email marketing to bring great results. Make it a regular part of the content matrix to enjoy benefits. The combination is quite like blending peanut butter and chocolate and the synergy is quite successful. Before mixing the two, ask yourself if you really need both or the mix? It will determine how it will work because both serve different purposes. The right data will enable your team to devise the right strategy to fulfill your goals. While blogs reach known and unknown readers, emails reach those who are in contact with you. Emails can be personalized. For example, it makes more sense to write ‘Dear Jordan’ rather than ‘Dear valued customer.’ If the message is mobile-friendly the click rate is much better.

The purpose of a content matrix is now very clear with the above information. Your organisation’s marketing efforts should be re-designed to include these important factors. Thoughtful is in the business of creating successful stories. If you are located in Edmonton, Calgary or Alberta, we can create the matrix for you.