Title: SEO Specialist

Location: Hyderabad, Telangana, India

Industry: Branding, Design & Digital Marketing

Job Type: Remote work from home, Full-time, Permanent

About Thoughtful

We are a branding, design, web & digital growth agency with over 20 years of experience, supporting 200+ companies across 600+ projects in the USA, Canada and India.

As part of our digital marketing team, we are looking to onboard a data-driven and strategic SEO Specialist who is passionate about search, rankings, and user experience.

Role Overview

We are looking for a detail-oriented SEO Specialist who will be responsible for executing SEO and AI-search optimization tasks across platforms. This role focuses on implementing predefined strategies across Search Engine Optimization (SEO), LLM Optimization (LLMO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve organic visibility and search performance.

You will work closely with the strategy, content, and development teams to ensure all optimizations are implemented accurately and consistently.

Key Responsibilities (SEO Execution + AI Search Optimization)

1. Keyword Research & Competitor Analysis

Use tools like Google Keyword Planner, SEMrush, and Ahrefs to identify relevant and high-intent keywords
Analyze competitor websites for keyword gaps, backlinks, content strategy, and SERP positioning
Identify opportunities for ranking improvements across traditional and AI-driven search results

2. On-Page SEO & Content Optimization

Optimize meta titles, meta descriptions, headers, and on-page content based on keyword strategy
Improve content relevance, readability, and search intent alignment
Implement internal linking structures to improve crawlability and user navigation
Ensure content is optimized for both SEO and AI understanding (LLMO readiness)

3. Technical SEO Implementation

Conduct website audits using tools like Screaming Frog and Google Search Console
Fix crawlability, indexing, duplicate content, and site speed issues
Implement technical recommendations including redirects, canonical tags, and sitemap updates
Work with development teams to ensure SEO fixes are implemented correctly

4. Off-Page SEO & Link Building

Execute white-hat link-building strategies to improve domain authority
Identify and build quality backlinks through outreach, submissions, and partnerships
Monitor backlink profile health and remove or disavow toxic links when required

5. Content Execution Support (Blogs & Microblogs)

Maintain and update blog content regularly based on SEO requirements
Create and optimize microblogs for keyword targeting and topical coverage
Collaborate with content writers to ensure SEO guidelines are followed in all content pieces

6. SERP Tracking & Performance Monitoring

Track keyword rankings using tools like SERPWatcher, Rank Tracker, or similar tools
Monitor changes in SERP features such as featured snippets, PAA, and rich results
Report ranking fluctuations and performance insights regularly

7. Local SEO & Reputation Management

Optimize Google Business Profile and local listings for visibility
Ensure NAP (Name, Address, Phone) consistency across directories
Manage brand mentions, reviews, and online reputation across platforms like Google and review sites

8. Structured Data & Advanced Search Optimization (AEO / GEO / LLMO)

Implement schema markup (Article, HowTo, LocalBusiness) for rich results
Optimize content for voice search and conversational queries (AEO)
Structure content for AI readability and inclusion in generative search responses (GEO)
Improve entity-based optimization and content clarity for LLM-driven search systems (LLMO)

9. Analytics & Reporting

Use Google Analytics (GA4) and Google Search Console to track organic performance
Monitor key SEO KPIs including traffic, rankings, impressions, and CTR
Prepare execution reports highlighting completed tasks and performance impact

Qualifications & Experience

3 to 5 years of proven experience in SEO, preferably in a digital marketing agency or client-facing environment
Strong understanding of search engine algorithms, ranking factors, and modern SEO practices
Hands-on experience in SEO execution including on-page, off-page, and basic technical SEO
Proficiency in keyword research, competitor analysis, and SERP performance tracking
Experience with SEO tools such as Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog
Familiarity with CMS platforms like WordPress and ability to publish and optimize blogs and web pages
Basic working knowledge of HTML and CSS for content publishing and on-page optimization
Understanding of structured data/schema markup and content structuring principles
Awareness of LLMO, AEO, and GEO concepts
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent written and verbal communication skills
Ability to manage multiple tasks, client requirements, and deadlines efficiently
Stay updated with the latest changes in search engine algorithms, SEO best practices, and AI-driven search trends, and apply them during execution tasks
High attention to detail and ability to follow structured SEO execution processes

Why Join Thoughtful?

Collaborative and innovation-driven digital team.
Opportunity to work across diverse industries.
Access to training and professional development.
Competitive salary with performance-based bonuses.

Compensation

Base Salary: ₹20,000 to ₹25,000/month (based on experience)

Working Hours

Monday to Saturday (6 days a week).

10:00 a.m. to 6:00 p.m. (IST)

To explore our services and case studies, visit: https://www.thoughtful.design